Walt has been working with CMS (content management systems) websites since December of 1998.
He founded Applied CMS Technology in the summer of 2007 and focuses primarily on the Joomla™ CMS platform.
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Pioneering research from Thinkbox.com and the Internet Advertising Bureau (IAB) has shown that using TV and online together in advertising campaigns is significantly more effective for advertisers than using either in isolation. Their combined use produces major benefits for advertisers, including dramatically increased positive brand perception amongst consumers – some 50% higher – as well as significantly greater likelihood of purchase.
Conducted by Q Media Research, this is the first time the effectiveness of using TV and online in tandem has been examined in depth. The sample focused specifically on ‘digital consumers’; people who own a digital TV and use broadband internet, and are medium to heavy users of each. Because the study focuses on the most ‘tech-savvy’ of the UK population – around 25% of its total – these results provide an indication of how future media consumption and consumer behaviour may develop. In terms of their precise media usage, 64% of the sample stated that they sometimes watch TV while using the internet, whilst 48% stated that they did this most days.
Key findings from the study include:
- Using TV and online together results in 47% more positivity about a brand than using either in isolation
- The likelihood of buying or using a product increases by more than 50% when TV and online are used together
- 48% of the sample group watched broadcast TV while online, most days
- Two thirds of this group have watched TV via online providers, primarily as a way to catch-up with broadcast TV and mainly from TV broadcasters’ websites
- Both TV and the internet are used for entertainment (TV, 80%; online 56%) and both have a significant influence on driving purchase (75% and 52%)
- The findings reinforce the need to ensure creative synergy between TV and online advertising and identify best practice for better effectiveness, which requires more than simply putting TV ads online
Overall the study demonstrated the combined use of TV and online advertisingproduces major benefits for advertisers, including dramatically increased positive brand perception amongst consumers – some 50% higher. It also significantlyincreases consideration and purchase over using either media in isolation.
Read the whole article at Thinkbox.com
Why your company needs a great websites
To many organizations, their public website is a necessary evil. They know it's important to have one. Everybody else does and, to not look out of touch, that means they need one too. They slap the contents of their company brochure up on a site designed by one of their IT guys and check off the box labeled “website.”
It's true that a company website is necessary, but it's far from evil. Your website is one of the most powerful marketing tools your organization has. It can help create leads, increase sales, and improve customer satisfaction. So your company doesn't just need a website, it needs a great website.
They'll meet your website before they meet you.
Before they meet a sales person, walk into your office or receive a piece of your company literature, it’s likely potential customers have already been to your website. More and more people and businesses are first searching the web for vendors to solve their problems and fill their needs. It is just plain faster, easier, and more comprehensive than traditional sources like the yellow pages or business directories. Therefore, it's imperative that you make a great first impression.In business, looks do matter.
No matter how great your products or services are, nobody wants to do business with a company that appears less than professional. Imagine learning of the most delicious restaurant in town. Now imagine you arrive with your family and you see a broken window, a dead roach on the floor, and some water leaking out from under the restroom door. Does it really matter that the food is great?
In business, people judge books by their covers and want to give their money to companies that look credible and respectable. If your website looks like that of a company working out of a garage, potential customers will search on for a company that appears more established.
Web visitors are not patient
Upon reaching your home page, the clocks in the minds of your visitors start ticking. You've got about five seconds to let them know they're in the right place, that you are a reputable company, and that you can solve their problem.
That's a lot of information to convey in not a lot of time. If you fail to provide that information, visitors will hit the back button in their browsers and search elsewhere. It happens fast and it can happen often. Worst of all, you won't ever know you lost them.
Great websites not only keep your visitors from turning around and leaving, they suck them further in to your site. The goal is to keep them on your site as long as possible. The longer they're there, the more they'll learn about your products and services and the better the chances are that they'll wind up in your lead database.
The keys are to be clear in your messaging, have an easy-to-read layout, an intuitive navigation scheme, and compelling call to actions.
Your website never closes
Since the very minute you launched your website, your business has been open twenty four hours a day. That means it can potentially be selling 24 hours a day. If you're a company doing transactions online, you can make money around the clock.
Great websites are like sales people that never sleep. Everything a visitor can get from a sales person can be accessed via your website with the exception of the sweaty handshake. Product and service descriptions, pricing, demonstrations, and more can be available to potential customers to help them move closer to becoming actual customers.
The Bottom Line
Your website is often the front door to your business. It shapes how potential customers perceive your organization. It's a vehicle for your messaging and helps visitors learn about your products and services. It can turn suspects to leads, leads to prospects and prospects to sales.
With so much riding on the quality of your company's website, why risk mediocrity? A great website is worth a million bucks. But it will cost much less to implement and much more to not.
OK so now you know Google AdWords actually do work and you used a very odd word combination to get here or you are here because you clicked the image of the lemon in my blog rotator. I just have no way of knowing.
Anyway... who wants to here about our new super duper "Lemon Widget Plumber Book?" and What the heck would a "Lemon Widget Plumber Book" be anyhow?
Huh? What? Ohhhh...
Nobody cares..... well I guess I will just let this text sit indefinitely in cyber space.
But for those who actually do want a "Lemon Widget Plumber Book", it is still in the making and will be available in eBook form only. We are taking pre-orders for $19,285.64 per eBook. Which of course you will receive 20% off.
I heard rumors the author writes really short books, so I personally would not recommend buying this book.
We will be targeting the prime time slots in Sarasota/Manatee area.
Fox Business, MSNBC, Discovery and History Channel are just some of the targets.
Verizon FIOS reaches a total 340,000+ households.
We balance out our return on investment in a month or two.
We worked out a deal with the Southeast Verizon Representative.
Check out these rates I can get you.
Motion Design is a type of graphic design which uses video, audio, static images and text in multiple layers to create movies inside of movies. Basically it allows for morphing of size, shape, color, position, texture, etc.
About 20% of everything you see on television comes from the work of a motion designer. Some call it the invisible art, as many television watchers are completely unaware of this component of television programming.
Motion Graphics has been around for 40+ years, it has taken quantum leaps forward in recent years, in terms of technical sophistication.
Some examples include the "lower third" (as it is called) on almost all news programs, the lower portion of the screen the holds the text, headlines and scrolling news tickers, also the typography and graphics you see in the titles for a motion picture, or opening sequences for television shows, and three-dimensional station identification logo for a television channels.
If you watch much TV or see many films, you will have noticed that the graphics, the typography, and the visual effects within this medium have become much more elaborate and sophisticated.
Separation of content and presentation + easy updates.
I believe the main benefits of a CMS over a static HTML or "site builder" style sites is the fact that the content is separate from the design, so you can change your design as many times as you want without losing any content. AND the fact that you can update your site with any web browser on any computer without any knowledge of HTML.
1. A CMS web site is database driven.
This allows you to create and store hundreds or thousands of pages in the database without the need to update each one of them.
2. Separate design and content.
The design of the site template is separate from the content. This allows you to change the design any time without affecting the content stored on the site.
3. Use cascading style sheet (CSS) to control site appearance.
Altering one CSS file will allow you to change the design and/or color of your CMS site. The consistency of the design can be preserved.
4. Multiple authors
If you have different authors that wish to contribute to your CMS web site you can set up multiple user access in the administration panel. They can just login and begin adding their content.
5. Access from anywhere
Authors and editors can access the site from any computer with an internet connection. This means users can update the site at the same time from any location in the world.
6. Web site management panel
The backend administration panel not only provides the ability to add content but also to add modules such as polls, banners,
forums, shopping applications, news management and menus.
Authors can be given limited permissions to prevent them from editing content which they are not authorized to change.
7. Schedule automatic content updates
Publishing content can be controlled by creating a page first then set a later publish/unpublish date. This is handy if you know you will be offering a special in 2 weeks that will last for 3 days. The page will publish itself on day X and unpublish on day Y.
8. HTML knowledge not required
A CMS site allows non-technical people to add content. They just need to login with a user name and password then use the web editor that’s built into the CMS to add their content.
9. Saves time.
If you were using a static site to add content from multiple authors, each author would have to download the pages from the server to their computer first, update them using special software, then upload them back to the server. This would be very time consuming and could generate a lot of errors.
10. Create search engine friendly pages
The separation of content from design allows you to easily include keywords in the URL of each page. If the title of your article was “Content Management System Benefits” your URL would be written as:
Some CMS sites automatically generate the correct meta tags for each web page which would help them to spidered by the search engines.
11. Attracts visitors
A CMS site attracts visitors because it can be constantly and rapidly updated. It not only generates pages that are search engine friendly but can produce lots of links from the new content that is added and syndicated.
12. Create automatic RSS Feeds.
RSS or really simple syndication is integrated automatically into many CMS sites. Every time you create a post or make a comment it creates a feed for it. This allows visitors with RSS Feeders to read the post at their own leisure.
A content management system is a powerful tool for businesses that want to be able to make updates, prsent a great look and gain lots of visitors. It also has the capability to expand as your business grows by adding new features and applications.
What can I say, you get what you pay for.
Choices you have when starting a Web site
The technical choices you have when starting a Web site can be overwhelming. The situation isn’t helped by shady characters trying to rip you off and well-meaning but ignorant Web designers who don’t know as much as they let you think they do. Both types will take advantage of your lack of knowledge. One tries to deceive on purpose, and the other tries to give you help that I wouldn’t wish on my competition.
(well, okay, maybe I would).
Below is an easy-to-understand list of choices, but first, a little vocabulary to help you out:
Platform is a word we use to describe the base underlying technology or software that allows us to create and manage a Web site. For example, this site runs on Joomla, but others run on Drupal or WordPress (among others). Creating a Web site out of HTML pages and uploading those files to a Web server is not a platform. Software like Dreamweaver or Expression Web is not anything like the WordPress software. Dreamweaver runs on your computer. WordPress runs on your Web server.
CMS is a Content Management System, a way to store Web site content and visual design information that lets you create and modify site content yourself, without paying someone else to do it for you, and usually without requiring you to know complex code. CMSs store all the information about a Web site in a database on the web server. The platforms I describe above are all CMSs.
Web server is the computer that stores your Web site files. It runs software just like your computer does, but for letting the public access your site’s pages on the Web. You pay for this as a service from a Web hosting company, just like a store would pay rent for its retail space. Your choice here is important because different hosting plans will let you do different things with your Web site. To confuse things, this is often referred to as a platform, too! For example, you may have a Windows platform or a Linux platform. Windows may sound comfortingly familiar, but most CMSs run on Linux. When in doubt, choose Linux for your Web server.
Web Site Platform Choices
The DIY software Web site
This is the “homemade” Web site done in FrontPage, Expression Web, or Dreamweaver.
- Total control over content and appearance
- Don’t have to pay anyone to do it for you
- You have to take expensive classes or read books to know how to use the software
- The learning curve can be a bit steep, because you’re essentially becoming a Web designer, when what you wanted to was just have nice Web site for your business
- You are NOT a Web designer, and chances are your site will look like it
- Popular software choices for which training exists are expensive (original purchase plus any future upgrades)
- Extremely time-consuming to create and update site
Page Creator Web Services
These are becoming more popular as the technology behind them advances to make them easier for the layperson to use. How they work is you build a Web site through an online interface that is supposed to be easy to use. They are a combination site builder and CMS. Often, these are available from your Web hosting company. They are starting to be available as third-party services. Some of them have ecommerce capability.
- Fairly easy to use
- The service upgrades for you
- Better than you could do yourself
- Limited choices and options
- Limited templates (creates the visual look and content structure) means your site will look exactly like many others
- You don’t control your own data or design
This is the classic “pay someone to design your website” scenario. It has a good chance of giving you what you need, but also a decent chance of you getting relieved of a lot of money in return for a lot of frustration. Make sure you read some articles about how to choose a good Web designer before you give anybody your money! I am not saying that they’re all crooks or ignoramuses, but some of them certainly are! You need to know the difference, and that means you need to educate yourself. Part of that education includes this article you’re reading now.
- Custom work can give you exactly what you need
- Smart designers/developers will use a CMS
- If a CMS is used it's features are expandable with added software
- If a CMS is used you can start with the basics and add features as time and budget allow
- Smart/good designers will use XHTML/CSS
- You have control over all aspects
- May have a blogging component to it
- Everything depends on who you choose
- Often can be overkill if a large-scale CMS is used
- Not specialists in blogging, social media, may have a dated approach
- If no CMS -- possibly outdated design and SEO (search engine optimization) practices
- if no CMS -- expensive and tedious work to update, edit, or change the site
- If no XHTML/CSS, then the code and the design are outdated and will fail a validation test
- Static or CMS's can be expensive (especially for ecommerce or large sites over 25 pages)
Only you can decide what’s right for yourself. Having a trusted advisor is extraordinarily valuable in preventing you from making mistakes and wasting huge amounts of time and money, but it’s still up to you in the end. And of course, sometimes it isn’t what kind of site you have at all, it’s what kind of business you have and how you run it. But that’s a post for another day.