The age old acronym K.I.S.S.
KEEP IT SIMPLE, STUPID!!!
K-I-S-S: Keep It Simple, Stupid. It’s a mantra that always pops into my head when I’m looking at new startups. A lot of them seem to want to do a million different things because other companies have been successful at one of those things in the past. But that’s a bad idea. Way too many new products and services are too complicated. And I would suggest, often fail as a direct result of that.
On the face of it, it makes sense to give users a lot of options when it comes to features, and let them decide what to use and what not to use. But decisions can be a burden. And further, users are often bad decision makers. It may be blasphemy to say that users want to be told what to do, but at the very least, they want to be lead in a direction.
And that’s important. Because it’s not like a lack of decisions has to be limiting.
I think that for most startups, I should be able to describe to you, the reader, exactly what a service does in one sentence. With some startups today, it seems like it’s a mess of “Well, it’s this plus this minus this with a little of this if you do this.Unless you buy it with the other thing then you get this and that???”
One kickass feature far outweighs a dozen half-assed ones. Focus on that one.
O.K. the sites done. Just sit back, relax and just listen to those new clients pound on your door.
The greatest myth with the Internet is that once you have a website, people will flock to your business!! It could not be more wrong! If no one is aware of your website, why will they visit?
Sadly, many people still believe in this myth and after their website is launched, they realized that their website is not giving any return-on-investment (ROI) and eventually settle on the conclusion that Internet is hype and it does not work.
I know for a fact if you have a website and you do not promote it properly, you will have wasted money and time. Your web address should appear in ALL your advertising, on your business cards, letterhead flyers and anywhere else you can place it.
Whether you have a site or not you should list your business with every FREE directory you can find on the internet. i.e the Google business directory, Yahoo's Bussiness etc.
You should consider writing one new article to your website each month and posting it on "Feed Burner" or "Feedzilla". Driving traffic to your site increases your rank with Google and the other search engines.
You want to get as many pages as you can on the internet to link back to your site. They are called "backlinks" and Google loves them.
Sadly there is no magic wand.