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The age old acronym K.I.S.S.
KEEP IT SIMPLE, STUPID!!!

K-I-S-S: Keep It Simple, Stupid. It’s a mantra that always pops into my head when I’m looking at new startups. A lot of them seem to want to do a million different things because other companies have been successful at one of those things in the past. But that’s a bad idea. Way too many new products and services are too complicated. And I would suggest, often fail as a direct result of that.

On the face of it, it makes sense to give users a lot of options when it comes to features, and let them decide what to use and what not to use. But decisions can be a burden. And further, users are often bad decision makers. It may be blasphemy to say that users want to be told what to do, but at the very least, they want to be lead in a direction.

And that’s important. Because it’s not like a lack of decisions has to be limiting.

I think that for most startups, I should be able to describe to you, the reader, exactly what a service does in one sentence. With some startups today, it seems like it’s a mess of “Well, it’s this plus this minus this with a little of this if you do this.Unless you buy it with the other thing then you get this and that???”

One kickass feature far outweighs a dozen half-assed ones. Focus on that one.

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