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22 Jun

What are Motion Graphics?

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Motion Design is a type of graphic design which uses video, audio, static images and text in multiple layers to create movies inside of movies. Basically it allows for morphing of size, shape, color, position, texture, etc.

About 20% of everything you see on television comes from the work of a motion designer. Some call it the invisible art, as many television watchers are completely unaware of this component of television programming.
Motion Graphics has been around for 40+ years, it has taken quantum leaps forward in recent years, in terms of technical sophistication.

Some examples include the "lower third" (as it is called) on almost all news programs, the lower portion of the screen the holds the text, headlines and scrolling news tickers, also the typography and graphics you see in the titles for a motion picture, or opening sequences for television shows, and three-dimensional station identification logo for a television channels.

If you watch much TV or see many films, you will have noticed that the graphics, the typography, and the visual effects within this medium have become much more elaborate and sophisticated.

See examples in our "Videohive" section.

Read 255 times Last modified on Friday, 22 June 2012 22:07
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Walt Mecleary

Walt has been working with CMS (content management systems) websites since December of 1998.
He founded Applied CMS Technology in the summer of 2007 and focuses primarily on the Joomla™ CMS platform.

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Motion Graphics... What is it??

Motion Design is a type of graphic design which uses video, audio, static images and text in multiple layers to create movies inside of movies. Basically it allows for morphing of size, shape, color, position, texture, etc. About 20% of everything you see on television comes from the work of a motion designer. Some call it the invisible art, as many television watchers are completely unaware of this component of television programming.
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